Friday 15 March 2013

All you really need to know about internet marketing for beginners.

Part 2

If you missed part one you can find it by clicking here.
We previously compared internet marketing to a can of drink. We previously covered off the ‘looking good’ element of the analogy, so this section is on the ‘taste good’ element.

So what do we mean by ‘taste good’? Well this has to do with SEO (Search Engine Optimisation). This is the process of optimising your website to affect its visibility within search engine results, essentially making your webpage appear higher/or more frequently in the page results. SEO can affect different areas of a search engine from image search, local search, academic search, video search and so on. There are now a lot more areas to consider than just traditional text searching.
As you can imagine, SEO is an incredibly important pillar in the Internet marketing scaffold, and therefore has to be dealt with if you want to get the best out of your internet marketing. The amount of time it can take to deal with SEO can sometimes be extensive and requires you to keep up to date with the process to ensure you are not left behind on important changes.

SEO involves everything from the technical optimisation of a site to link building and driving visitors. When trying to get to the top of search engine results you need to consider what keywords you should be aiming for. These keywords can be anything but some rules have to be considered:
Service or product - This might be quite obvious but what you need to do is consider what your business does. For example if you have an estate agents you want to be considering particular keywords which someone will search for in Google like “selling property, residential property, buying residential property” etc.

Location – Identify your business location and the area you wish to aim for to produce business. This is because identifying a specific locations (or locations) allows the ability to gain page ranking slightly more quickly than generic terms.  If you search for keywords like “Clothing”, “Shopping” and wide ranging keywords you will find that massive companies, firms and king retailers will appear in the highest ranking slots of a search engine. The technique we suggest you use is localised keywords that help filter other businesses from having the high rankings.

Example:
Competitors – A great way to identify what keywords you want is to look at a competitor’s site and identify what they are aiming for. This allows you to compete against them and identify what you need to do to gain higher rankings. Looking at competitors keywords allows you to adapt them and find others that may cover additional market space.

Amount – This needs to be taken into account how many keywords do you want to cover? Having too many keywords won’t allow you to focus on them enough, and this will affect the overall outcome of the page results, meaning it takes longer to generate results. This isn’t the end of the world, but needs to be considered when setting your expectations.
There are even more parts of a website that get the best out of SEO, like Link Building which is the process of creating links to the site via particular techniques. Once these techniques have been implemented then there should be a steady stream of visitors coming to the site from other areas of the web which are related to your business. Link Building is technical and has to be constantly monitored and maintained. This is a crucial part of the process and is unfortunately fairly time consuming, so time needs to be set aside for this purpose.

We produced an article about ways to gain links and we fully recommend checking it out as an aside to this article:
http://redcowmediaseo.blogspot.co.uk/2012/11/other-ways-to-create-links.html

The world of SEO can take a lot of time and effort, and this can affect other parts of the business, that also need maintaining, which is why specialist SEO agencies are often engaged to carry out the process on your behalf.

There’s a lot more to learn about SEO, but hopefully this article has helped you identify simple strategies in getting the most out of your SEO.

Who are we?
We are Red Cow Media, an online marketing agency specialising in SEO, WebDesign and Social Media marketing. We provide services to enhance your online presence, getting people to connect with you and helping to spread your message and drive revenue. For more information you can talk to one of our friendly team or visit the website by clicking here.

Friday 8 March 2013

All you really need to know about internet marketing for beginners.

All you really need to know about internet marketing for beginners.
Part 1

New to Internet marketing?  This article will go through the basics of what internet marketing does for your business and the different areas it involves. We will also identify the good and the bad aspects of different forums of Internet marketing to give you a general idea of what services you may be receiving from other SEO companies, and where this can be expanded on.


There are many parts of internet marketing but the three main parts which most companies consider are:

Web Design
SEO
Social Media

These parts influence the amount of people who visit your site and could potentially invest in your services or products later on, this is why you should ensure you are getting the most out of your internet marketing. A great way to look at online marketing is to imagining your site as a signature drink - what your drink needs to do is look good, taste good and have people talking about it.

How does this relate to internet marketing?

Well each individual part is similar to what your signature drink needs to have. For example, the website should look good; you need a site that is easy on the eye and allows visitors to navigate through different pages easily.
Web Design is a key factor in creating influence in your business; it’s a front cover for your business and needs to influence a customer and inspire confidence in your brand.
Website design and User Experience factors are a key part of internet marketing and need to be at a high grade to perform the best it can and maximise business brought in through your online presence.

What should you consider when creating a website?
You want your site relatable to the business and this means multiple things have to be considered, from colours to style, text and website type. There are so many options and things to consider, which is why most business employ a web designer to take on the task. This is usually the best course of action as a good designer will take into account your preferences and produce some designs which are suitable for you to choose from.



What are the different types of websites?

Dynamic websites – Dynamic websites, unlike static, allow advanced interactions and allow the ability to use databases to deliver certain content for an individual page. This kind of interaction allows the website to formulate catalogues, photographs, videos and series of data. One of the good parts of a dynamic website is allowing the ability to stop users accessing different parts of the site and can include password restricted areas and other user permissions to get through the site - such as member areas etc. The down side is that it is much harder to implement different SEO techniques into this kind of site, meaning some potential visibility in search engines may be lost.

Flash websites – Flash can implement unachievable levels of interaction that other web types can’t do and can be stunning and eye catching with animations and graphics. But all this is often outweighed by the inability to implement any form of meaningful SEO on to a flash site. Therefore if you’re wanting to get a site to page one of the rankings, flash sites aren’t the option for you. These are best utilised as portfolio sites to showcase work which doesn’t necessarily need to be searched for.

Static websites – One of the simplest forms of website in which the site’s content may include graphics and animation and may have JavaScript features. Static sites are principally for brochures sites. The down sides/limitations being that they’re not very complex and lack in user interactivity, this is because they cannot gather information for a user or serve content which is dependent on user actions.

Content managed websites – These are a Further refinement of a database driven dynamic site. A content management system provides a user login system to protect the interface. This allows the user to add, edit and remove the content from the site and is particularly useful if the business needs a large site which has numerous contributors.

eCommerce websites – These are dynamic websites which have the functionality to implement financial transaction gateways e.g. PayPal. Most eCommerce sites also include a content management system so that all product details can be added and updated, and some include advanced features such as automated stock control.
Part 2

So what do we mean by taste good? Well this has to do with SEO (Search engine Optimisation)…

Coming soon…



Who are we?

We are
Red Cow Media, and online marketing agency that specialise in SEO, WebDesign and Social Media marketing. We provide a social media service which helps enhance your social media presence, getting people to connect and spreading your business message. For more information you can talk to one of our friendly team or visit the website by clicking here. 


References:  http://www.thememagazine.com/
http://www.buystockswithus.com/
http://www.optillion.co.uk/web-development/website-types.asp